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AI Powering Advertising

AI for Advertising or Marketing Content Intelligence

AI Powering Advertising Content Insights

Curse of Bad Decision-Making?

Decision-making is a part of our existence. Every day we need to make decisions that may have good or bad results. Moreover, people have different ways of coming up with their decisions. Some base their decisions on emotions while others apply critical thinking. Interestingly, you can use AI to automate and optimize decision-making.

Bad decisions prevail in the business world. Do you know MySpace.? It was the most popular social networking platform around the year 2000. Today, however, we’re just living in the shadow of its past. Dagogo Altraide explained in his YouTube channel ColdFusion the reasons why MySpace.com failed and declined as once a growing social networking site. Altraide said that MySpace executives made the wrong decisions. This involves ineffective content strategy, bad user experience, and outdated technology.

The case of MySpace perhaps confirms the fact that humans are prone to errors. Even intelligent people tend to make the wrong decisions. For example, advertisers and marketers may commit mistakes in their campaigns. Let’s say those simple errors in calculating ad costs can have the worst consequences. They may end up investing money in ad content that only drain their budget. So, does this mean we’re under the curse of bad decision-making? Is it difficult for us to make the right decisions due to our limitations as human beings? 

AI as a Valuable Solution

Our limited knowledge, skills, and experiences can cause lapses in our judgment. That’s a reality we have to deal with. Yet, we have gifts that enable us to make the right decisions and solve our problems in smart ways. One of them is the capability to create technological advances. This is where AI comes in. AI is a data science discipline that blurs the line between humans and machines. 

With AI, experts build machines that mimic how humans process data and perform tasks. Thus, they create machines that think and function like ordinary humans. Such technologies act on information and function with little or no intervention from humans. This is done using machine learning algorithms, which are sets of procedures and computations used to guide machines on what to do and how to do them. In addition, the machines can learn and improve on their own as they gain new experiences and face different situations. 

What’s the relationship between AI and decision-making? It means we can make the best decisions without being mentally and physically exhausted. AI allows brand owners, marketers, and advertisers to pass data management to AI machines and tools. In particular, they can come up with ideas from information about their ad content. 

AI-Powered Ad Insights

Leading cloud providers like Amazon added AI to some of their services and apps. In fact, it provides AI solutions that help users enhance their ad campaigns. Amazon Web Services offers a service called Amazon Comprehend. This service applies NLP or Natural Language Processing to understand the meanings hidden in texts.  

With Natural Language Processing, AI tools let you know how your ad content affects people. For instance, if you serve ad content on social media, you’ll know what users think and feel about the content. The AI technologies extract information found in posts and comments. They analyze the information to reveal the true meanings of the words used by users. Thus, you’ll see whether or not people on social media are happy with your ad content and the business as a whole.

These AI technologies also enable you to measure user engagement. Thus, you can monitor and assess all important metrics you need about how users are interacting with your ad content. That depends on the specific goals of your campaigns. You’ll determine the exact number of views, likes, mentions, shares, clicks, conversions, sales, and revenues for a certain ad content at any time

Unlocked Customer Behavior

AI technologies allow you to deliver ad content suitable for your audiences. They let you keep track of the complete customer journey. You can discover key information about your customers. Their needs, interests, and preferences are all unlocked. One great thing with AI is that it can be used to make accurate predictions out of previous and current data.

Known as predictive analytics, this AI feature lets you have an idea of how well customers will engage with your ad content. Based on historical data on customer behavior, you’ll find out what possible decisions and actions they’ll make. Let’s say you know that some of them are interested in certain types of ad content. 

Furthermore, they might have visited particular marketing channels or searched for products using certain keywords. As a result, you’ll serve the right ad content to the right customers on the right channels. Other than this, you can personalize your content to suit customers’ needs. Therefore. this increases the chance that people will convert or buy your products.

Intelligent Ad Spending

For obvious reasons, money is a primary consideration in making important business decisions. In other words., if you want to grow your business, you need to reduce your expenses and increase your profits. Let’s go back to the case of MySpace. The company actually tried to save itself from its demise. Along the way, the new shareholders and executives of the company used a new content strategy. They allowed music and news to be published on the social networking site, but that didn’t work. They failed to get traffic back, as Facebook began to attract more users. The budget for the new strategy, therefore, was spent in vain. 

Through AI, you can avoid suffering the same fate as MySpace. AI is used in programmatic ad buying as well. If you run ads on ad platforms, you can bid for ad spaces and contents based on specific factors. These can be the location of prospects, intentions, and personas of buyers. and past product/service purchases. You’ll prevent wasting money while ensuring that you can reach your target audiences. 

Moreover, AI allows you to adjust your marketing budgets and spends depending on performance. In an automated manner, you can increase the amount of money you allocate to ad channels and contents that deliver better results. When the ad content doesn’t hit your engagement, conversion, and sales goals, you can cut down your budget for it.

Making Smarter Decisions on Ad Content Through AI”

AI is an invention that extends humans’ thinking abilities to machines. Indeed, it gives us the opportunity to make the right decisions in our business or personal lives, in spite of our susceptibility to mistakes. Through AI, we can obtain valuable insights into advertising content. We can discover and explore underlying social sentiments, customer behaviors, and spending patterns as we serve ad content on various channels.

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Entrepreneurship General Topics and tips Management and Projects Sotfware & Developers & DevOps

Digital Asset Management Apps

Digital era assets management

Digital Asset Management Apps Support Remote Work. How Digital Asset Management Apps Support Remote Work?

Insights into Remote Work

The outbreak of coronavirus changes the work approach of organizations around the world. They are now moving to remote work with Digital Asset Management apps. Now, employees do their works outside of the office; at home, in internet cafes, or from coworking spaces.

In fact, many already applied this work model even before the pandemic. This is because of the benefits companies are getting from it. An article reveals data on the positive effect of remote work. The remote employees of a BPO company in China had a productivity rate of 13% higher than that of their office-based employees.

Moreover, it acknowledges that apps boost productivity under remote work. Thus, through apps, employees can access files from any place at any time. They can also collaborate with key people that way. The apps let them complete activities as well.

Search for The Right App

Having an app that supports remote work is easier said than done. Finding the right apps, therefore, is a big challenge. A lot of companies are still using obsolete apps. In most cases this often leads to slow process, data silos, and productivity loss.

Thanks to leaders because they produced a wide range of apps that use the power of the cloud. This means these apps are changing the way we work.

Among them are digital asset management apps. A digital asset management app is a file storage tool. This kind of apps allow users to store, access, organize, distribute, and manage unlimited amounts of company files in different formats in one place. These files are all the assets they need for their activities.

Examples are videos and images. Product sheets, marketing materials, and reports are also included. Let’s go deeper and know how DAM apps help you get the benefits of remote work.

Data Redundancy

Imagine a place where files are kept in multiple tools. These include apps, databases, and file folders. A whole bunch of clutter, right? Worse is that such a way of storing and organizing files makes collaboration difficult for employees. They spend a lot of time moving between multiple apps to find and use the files they have to work on. 

Digital Asset Management apps address this. With a DAM app, you can copy files from different tools. You can then store the copies in a central place that is accessible via a web browser.  Built with versatility in mind, DAM apps support Chrome, Firefox, Internet Explorer, and Safari. 

Data Integration

Now, let’s talk about integration. It is the process of collecting, processing, and merging information from various apps. This enables apps to share data with each other. You can connect your CRM, ERP, or HR apps to the digital asset management app.

With this, users get the ability to transfer and consolidate files from the apps into the centralized repository. Therefore, you’ll have a single source of truth for all your digital assets. As a result, users can access the digital assets on their PC, laptop, or mobile phone. They don’t even need to log into different apps to access files. 

Data Synchronization

But what if employees still need to use multiple apps to do their jobs? That’s not an issue, as DAM apps have a feature that lets you access and work on updated data from different apps or devices. So how does this feature work? As mentioned, a DAM app permits you to store and integrate information from multiple apps into a central place.

In data synchronization, the DAM app automatically updates across all other apps or devices the changes in data made within a specific app or device. Let’s say you have a sales report in the CRM app. A copy of that report also resides in your DAM app which is accessible through desktops, laptops, and mobile devices. 

Take this illustration. An employee changes the report in the CRM app or DAM app.  Next, the edits will apply to the sales report’s duplicates anywhere in real-time.  Lastly, other users view the updates in the CRM app or DAM app and the connected devices. Therefore, your employees will save a lot of time. They won’t be doing the same work with the same document all over again. Plus. they’ll access the most recent versions of the document regardless of the types of devices they use.

Breaking Down Data Silos

Digital asset management apps address data silos.  Data silos occur when people in the organization don’t have or lack access to information. It might be due to work culture, organizational structure, and technology. This exists in organizations that are using plug & play IT apps for their different departments and employees. The problem is that these apps don’t interoperate, thereby creating data silos.

A DAM app connects people, processes, and systems under one roof. This facilitates data accessibility and shareability while bringing better collaboration. A DAM app gives a systematic way of organizing, searching, and retrieving information. You can tag and search files with their metadata, which is any information that describes other information. 

Users can look for the documents they need based on relevant details. They just enter the author’s name, creation date, version date, or file size.  Furthermore, you can build metadata records suitable for your departments and teams without restricting their access.

Top-Notch Security

Putting security in place is a requirement for remote work. This is indeed useful for organizations that are dealing with big data. Companies with freelancers across the globe need advanced security as well. DAM apps apply end-to-end encryption to protect your files from data breaches and cyber threats.

The files you send are encrypted and can be decrypted using private keys available only on the receiver’s end. This way, you’re ensured that your data is uncompromised from the moment it leaves your device until it reaches the recipient’s device. You’ll prevent data leakage or theft.

“Digital Asset Management Apps for Surviving Tough Times”

Apps should be at our side no matter what challenges we’re facing in this unpredictable world. DAM apps give us a speck of hope amid the global pandemic. These apps transform how we work especially during these difficult times. They make remote work more possible than ever before.

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