How Beauty Trends Shape China's Future - An Introduction
The beauty trends & China's future go hand in hand. The Future of the cosmetic industry is here and it proves that all that glitters, really is gold. It is to nobody’s surprise how quickly, in China, the beauty industry is moving. It is therefore, becoming much more accessible to the public. A big hand in promoting this are the latest trends that go viral online. They become so popular, the Chinese youth has no choice but to check them out. Makeup, skincare and cosmetic procedures are extremely appealing to the public. Because, who doesn’t want to look their best at all times? While this is a true fact all over the world, it is definitely making waves especially among the Chinese youth. And it's safe to say that The current beauty trends shape china's future greatly!
Cosmetic procedures like Botox and Juvéderm treatments, have a hype of their own. However, it is makeup that remains the superior cosmetic tool that people rely on. And why not? It can be easily removed, isn’t permanent and so very versatile. There are so many latest beauty trends going around and China's future is highly dependent on it. With a swish of your wrist, you have golden eyeliner that accentuates the Asian eye shape. With a dab or two, you have shimmering glitters that make you stand out in a crowd. Burgundy lips, soft pink lips, glossy lips, cracked lips, there are enough lipstick trends to make a whole encyclopedia. Makeup, therefore, truly has it all!
The best part is: it can all be removed and started over with one swipe of a cotton pad. And as a beauty blogger, I can say that by experience.
Latest Beauty Trends And The Social Media Impact On China's Future
The future generations of China are already evolving. They are definitely not like what their parents were: traditional being the key word here. In today’s day and age, people are gradually shifting away from traditional jobs and lifestyles. They are more focused on what is new and what is popular. Because mainstream social media apps and websites like YouTube, Facebook and Instagram are inaccessible in
China, the government has made their own. Take the popular video sharing website called Youku. Thousands of creators from all across China post there, including those that do makeup. The Chinese youth that is the most active demographic on these platforms consumes whatever content is posted on there.
So, when these self-taught makeup content creators post about their favorite upcoming eyeshadow palette or when they post a makeup hack, their audience picks it up and from there it becomes viral. When it becomes viral enough, people form all over the internet (in China) share and express their views about this new technique or product. The original video becomes a hub of views and new videos are made talking about it or recreating. This is an endless loop that only ends when the topic becomes irrelevant or goes out of style.
As mentioned before, the makeup industry, with its products and techniques, really has become extremely accessible in China. And with becoming so popular they certainly have a hand in leaving their mark on the world. Big makeup companies are now having their products made and packaged in China. So, it is to no wonder how exactly the Chinese youth has access to their products.
Beauty trends going viral
Let us talk now about the online viral makeup trends that have taken a hold on the Chinese youth.
A simple yet strikingly gorgeous technique: the cut crease eyeshadow look. When it first became a trend people were using concealer to lighten the lid area and then filling it in later with a lighter eyeshadow color. And this worked for a lot of people until one day, somebody came up with the technique of holding the bowl part of a spoon to your lid and smudging a darker eyeshadow color at the top. Soon, you could find every top-rated makeup artist or content creator trying this technique out for themselves.
This goes to show exactly how much the beauty industry is responsible for shaping the future of makeup and content creators.
Another example here is not exactly of makeup but it really did impact the globe with its popularity. The Ordinary’s AHA + BHA chemical peeling solution. What started as a Tiktok trend, because of its bright blood-resembling texture and color, became an instant hit and The Ordinary became a staple in everybody’s skincare collection. This chemical peeling solution remains one of the highest sought-after products in not only the USA but world-wide and especially in China. Not long after the product became viral, people everywhere started talking about its benefits, how important it was for the skin and all the good things about this product.
This is what is important: when something becomes instantly popular, everybody regardless of their geographic location want to try it out for themselves. This, in turn, results in the product having huge sales and therefore becoming very popular. These online trends have the power to make a product go up in sales and a product to lose its followers and discourage people from buying them.
Beauty Trends Shape China's Future - Conclusion
In conclusion, online trends are becoming a huge part of online culture. And sales are extremely dependent on them. What this means for china and the Chinese youth is simple: an online unanimous opinion has the power to shape how and where you spend your time, attention and money. I am beyond convinced that the latest beauty trends impact China's Future and will continue doing so.
Interested to know more? Read about how the cosmetic industry took over China.